Typography, the art of arranging type to make written language legible, readable and appealing when displayed, is a critical element of design. Selecting the right font for a given project can greatly impact the overall effectiveness of the design and communicate a specific tone or message. Understanding how to choose fonts is, therefore, a valuable skill for designers and anyone working with text.
The choice of font can influence the reader’s perception of the text, making it appear more formal, informal, playful, or serious. It can also affect the readability of the text, making it easier or harder to read. The wrong font choice can make even the best-written text difficult to read and understand.
