Web advertising, also known as online advertising, is a form of marketing and advertising that uses the Internet to deliver promotional messages to consumers. It encompasses a wide range of formats, including banner ads, pop-ups, and video ads and can be placed on websites, search engine results pages (SERPs), and social media platforms.
Web advertising has become increasingly important in recent years as more and more people spend time online. It is now a major source of revenue for many businesses, and it is expected to continue to grow in the coming years. There are many benefits to web advertising, including: