Ad health encompasses a range of metrics that assess the performance and effectiveness of an advertisement. It provides valuable insights into how well an ad is resonating with its target audience and achieving its intended goals, whether that’s driving brand awareness, generating leads, or boosting sales.
Monitoring ad health is crucial for optimizing campaigns and ensuring that they deliver the best possible results. By regularly checking and analyzing ad health metrics, businesses can identify areas for improvement and make data-driven decisions to enhance their advertising strategies.