Business intelligence (BI) refers to the processes, technologies, and practices used to gather, analyze, and present data to support decision-making in businesses. It provides valuable insights into an organization’s performance, market trends, and customer behavior, enabling informed decision-making and improved business outcomes.
In today’s data-driven business environment, BI plays a crucial role in gaining a competitive advantage. By leveraging data, organizations can gain a deeper understanding of their customers, optimize operations, identify new opportunities, and mitigate risks.