Marketing myopia is a term coined by Theodore Levitt in 1960 to describe a common mistake made by businesses that focus too much on the short-term and lose sight of the long-term. It occurs when a company focuses solely on its products or services and fails to see the bigger picture of the market and customer needs.
Avoiding marketing myopia is crucial for businesses that want to stay competitive and achieve long-term success. By understanding the importance of customer needs, market trends, and the competitive landscape, businesses can make informed decisions that will drive growth and profitability.
