Beginning a business presentation sets the tone for the entire experience. A strong opening can capture the audience’s attention, establish credibility, and create a positive rapport. Conversely, a weak beginning can lose the audience’s interest and make it difficult to recover.
There are several key elements to consider when beginning a business presentation. First, it is important to start with a strong hook. This could be a surprising statistic, a personal anecdote, or a thought-provoking question. The goal is to grab the audience’s attention and make them want to learn more.
