Search engine optimization (SEO) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This is achieved by increasing the relevance of the website or web page to the search query, as well as by improving the website’s overall quality and user experience. There are many different techniques that can be used to boost search engine rankings, including:
Optimizing the website’s content for relevant keywords. This includes using keywords in the page title, meta description, and body copy, as well as creating high-quality content that is relevant to the target audience. Building backlinks to the website from other high-quality websites. Backlinks are a signal to search engines that the website is trustworthy and authoritative. Improving the website’s overall user experience. This includes making the website easy to navigate, fast to load, and mobile-friendly. By following these techniques, businesses can improve their search engine rankings and attract more organic traffic to their website.
