Starting a business on a shoestring, often referred to as bootstrapping, involves launching a venture with minimal financial resources. This approach entails utilizing personal savings, seeking alternative funding sources, and implementing cost-effective strategies to establish and operate a business.
Bootstrapping offers numerous advantages, including greater control over business decisions, reduced reliance on external investors, and the potential for higher profit margins. Historically, many successful businesses have been founded on a shoestring, demonstrating the viability of this approach.