Starting an online advertising business involves creating and executing targeted advertising campaigns for businesses through digital channels such as search engines, social media, and websites. It encompasses various aspects, including campaign planning, ad creation, media buying, and performance tracking.
Online advertising has become increasingly important in today’s digital landscape, where businesses strive to reach and engage their target audiences online. It offers numerous benefits, including cost-effectiveness, precise targeting capabilities, and measurable results. The historical context of online advertising can be traced back to the early days of the internet, with the emergence of banner ads and search engine marketing.