Buying stocks online without a broker, also known as direct stock purchase, allows investors to trade stocks directly with the issuing company or through an online trading platform. It eliminates the need for an intermediary broker, potentially reducing trading costs and providing greater control over investment decisions.
Self-directed stock purchases offer several advantages. Firstly, they can be more cost-effective as they bypass brokerage fees. Secondly, they provide greater flexibility as investors can buy and sell stocks at any time during market hours. Additionally, direct stock purchases can offer educational benefits as investors take a more active role in managing their portfolios.