Telemarketing, a form of direct marketing, involves promoting products or services over the phone. It plays a crucial role in generating leads, boosting sales, and enhancing customer relationships. Telemarketing offers numerous advantages, including the ability to reach a large audience, personalize interactions, and gather valuable customer insights.
Historically, telemarketing has evolved significantly. Initially reliant on cold calling, it now encompasses a wider range of techniques, such as appointment setting, lead generation, and customer surveys. The advent of digital technologies has further transformed telemarketing, enabling seamless integration with CRM systems and data analytics tools.
