Typography is an art form that involves the selection, arrangement, and design of letters and text. Typefaces, also known as fonts, play a crucial role in conveying a message effectively. Choosing the right typeface can significantly impact the readability, aesthetics, and overall impact of your design.
There are several factors to consider when selecting a typeface. The purpose of your design is paramount. Is it for a website, a printed publication, or a social media post? Different contexts demand different typefaces. For instance, a typeface that is legible on a screen may not be suitable for print.