A business white paper is an authoritative report that provides in-depth information about a particular topic, often focusing on a specific problem or opportunity within a particular industry. White papers are typically used to educate readers about a complex issue and to persuade them to take a specific course of action.
White papers are an important marketing tool for businesses because they can help to establish thought leadership, generate leads, and close sales. They can also be used to educate customers and partners, and to build relationships with key stakeholders. The first business white paper is traced back to 1922, published by General Electric to promote their electric service.