Buying an iPhone without a contract in 2009 was a significant milestone in the mobile phone industry, as it allowed consumers to purchase the device outright and avoid long-term carrier contracts. This provided greater flexibility and control over their mobile service, and it also opened up the market to a wider range of consumers who may not have been eligible for traditional carrier contracts.
One of the key benefits of buying an iPhone without a contract was the ability to choose a carrier and plan that best suited individual needs. Consumers could compare plans from different carriers and select the one that offered the best coverage, data limits, and pricing. This allowed for greater customization and flexibility, as consumers were not locked into a long-term contract with a single carrier.